First Insurance was re-launched in 2011 with First Car offering car insurance for younger and convicted drivers.

As we’ve grown we’ve developed a wide range of insurance products tailored to suit the needs of our customers. We focus on new and innovative products, striving to continually improve and build upon our current offerings.

We like speaking directly to our customers so we can really understand what they’re looking for in an insurance policy. We’ve asked our policyholders this question and of course the majority wanted to drive down the price of their premiums. However a lot of people wanted a wider range of products such as breakdown cover, excess protection and key protection.

Once armed with this knowledge we worked closely with some of the largest insurance companies such as Aviva, Axa and Ageas to enable us to offer great policies at exclusive rates for our customers.

First Insurance’s core belief is “innovative broking with traditional values” which provides our clients with great value insurance products, treating our clients as individuals – the way we would wish to be treated ourselves.

We are striving to be exceptional in everything we do, especially when helping over 80,000 of our customers.

Right Choice Insurance Brokers Ltd. also offer a wide range of standard and niche insurance products through our other brands including:


Speak to one of our UK based team members on: